Impole News - Impole enhances Tactical Marketing Consulting practice... OptumHealth, IBM Brasil and IBM France join the ranks of forward looking companies applying account based sales enablement... Impole signs marketing Alliance with Complectus... One third of the largest technology manufacturers in America leverage Impole... Sustainable pipelines as large as $350M have been created - from SME to global 500.... Fuel revenue growth with new deployments, expansion and competitive displacements... Programs for mid-markets, partner growth and strategic accounts have impact in weeks not months.... Welcome to our newest client Black & Veatch.....

Opportunity Intelligence and Revenue Stream Optimization

Impole provides proven sales tactics and strategies across a wide range of industries such as, IT technology, including IT datacenters and enterprise software, industrial, health-medical, telecom and distribution. Services provided are for business-to-business markets.

Impole Services Coverage

- Market Focus: - Global 10,000 Accounts
- Industry: - Technology Oriented
- Geography: - Americas/EMEA
- Sales Pipeline buildup: - End-to-End Programs

Tactical Marketing Consulting

Impole also offers consulting services where independent third party evaluation can provide appropriate perspective and validation for your go-to-market strategy.

- Customer Loyalty - Sales Sustainability
- Market and Account Segmentation
- Competitive Landscape - Win/Loss - Market Insight
- Sales Pipeline Optimization Tactics

:: B2B Sales Enablement Paradigm

:: Integrated Marketing and Impole

:: Decision Making Maps

With explosion of emerging technologies B2B sales strategies and tactics are rapidly changing.

The sales cycle has been transformed into a "buy cycle" with new rules.

Companies who quickly adapt their go-to market strategies and tactics to this tectonic shift are realizing great rewards - lower cost of sales, shorter sales cycles and higher profitability.

As the markets for companies operating in the complex global arena change rapidly, internal resources are often insufficient to deliver needed go-to-market information.

Outsourcing of certain parts of your sales chain can fill the gaps, providing scalable and differentiated tactics to match your business cycles. The most suitable portions for outsourcing are the research-oriented front end marketing and sales tasks.

Impole methodology complements core branding initiatives and social marketing influence. "Opportunity intelligence" positions companies to compete and win in B2B sales situations.

Because our process blends conventional demand generation techniques with reliable heuristic information, we can produce meaningful results in an accelerated mode.

We all know that when we plan a trip we need to have some guiding instrument, a map, an itinerary, a schedule.

Exactly the same principle applies in business-to-business sales. Even if we accurately select and segment the target accounts it is important to identify the key decision makers and influencers who can affect your company's revenue stream