Overview

Since 1977 Impole has helped companies to grow their business-to-business revenue by delivering actionable sales programs and potent go-to-market methods.

The backbone of our services execution is primary (direct and live) research gathered on an account-by-account basis. Subsequently, disparate information about an account is synthesized through our heuristics-based "information engineering" methodology and packaged into organized micro-intelligence modules.

Clients deploy our output either by integrating with or complementing their own marketing processes in order to obtain the optimal production path for new revenue from targeted market segments.

Vision

Impole's evidence based learning, honed during the execution of hundreds of programs, points to the fact that marketing and sales groups frequently have insufficient insight into business market dynamics, resulting in higher cost of revenues.

Impole minimizes this gap by providing business marketers with more focused and potent go-to-market intelligence so they can accelerate revenue acquisition at a lower (SG&A) expenditure through developing better (sales) opportunities.