Company Overview

Impole is the acknowledged leader in the provision of field-derived (primary) tactical and strategic intelligence in high technology to enhance sales and marketing effectiveness. We specialize in the production of actionable primary information regarding complex decision processes affecting sales of enterprise impacting solutions.

Impole Corporation provides revenue growth services in business-to-business markets in the Americas and Europe. The backbone of these services is primary research to gather account-by-account information. Account information is then transformed into Micro-business Intelligence, and either used in aggregate or as a standalone set of tactics to identify the optimal path for revenue production.

Impole is differentiated in the market based on three key factors:

• Our focus is exclusively on complex B2B technology markets where vendors selections are a complicated team effort affected by issues such as strategic directives, standardization, compliance, consultant influence, M&A and of course installed base and budget.
   
• We provide a suite of "Micro Business Intelligence" services including lead development, advanced account mapping and custom services such as win / loss analysis, license compliance audits, partner assessment, competitive displacements and much more.
   
• We are a mature research partner with many Blue Chip clients (including IBM, SAP and EMC), we have well defined processes and a commitment to continuous improvement.

Founded in 1977, Impole has consistently broadened its revenue growth services offerings and strengthened its position as a market player by inclusion of human market intelligence into the revenue development process (the company was founded as Marketing Decisions, Inc. and has operated as Impole Corporation since 1997).

Impole's overall methodology and processes are based upon "information engineering", which converts disparate market data and information into cohesive action-based output. This information engineering technology is constantly being enhanced by the company.

This methodology considerably moderates the inherent risk and volatility associated with revenue development in complex markets. The ultimate goal, or measure, of Impole's services is to lower the cost of acquiring new revenue, and increase the effectiveness of each client's SG&A expenditures.

Our services are delivered as either standalone programs or packaged solutions that cover end-to-end market development.  All services are delivered by a professional workforce, performing to Three Sigma quality standards.