275 Wyman Street
Waltham, MA 02451
Phone: 781.890.9522
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Company Overview

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Impole is the acknowledged leader in acquiring heuristic (primary) tactical intelligence in complex business environments which enhances sales and marketing effectiveness. We specialize in the delivery of actionable decision making information which drives sales of enterprise solutions within business-to-business markets.

The backbone of our services is "live" primary research gathered on an account-by-account basis. Each account's information is then transformed into micro-business-intelligence, either used by our clients in aggregate or as a standalone account set of tactics, to identify the optimal path for revenue production.

Impole's sales enablement information is synthesized into modules-cells based upon our "information engineering" methodology, which converts disparate market data and information into cohesive action-based output.

Impole is differentiated in the market based on three key factors:

  • Our focus is exclusively on complex B2B markets where the ultimate vendor selections are influenced by complicated diverse issues such as strategic directives, standardization, compliance, M&A and, of course, by the target customer base and budget.
     
  • Our comprehensive suite of "Tactical Micro Business Intelligence" services includes competitive displacement programs, advanced account decision making mapping and custom services such as win/loss analysis, license compliance audits, and much more.
     
  • We are a proven partner with many Blue Chip clients (see section on Markets and Clients) operating on three sigma (3 δ) defined processes and a commitment to continuous improvement.

Impole was founded in 1977 and operates in the Americas and Europe. We continually broaden our revenue growth services offerings and strengthen our impact by adopting the latest state-of-the art marketing and techniques into the revenue development process.

Our services are delivered as either standalone programs or packaged solutions that cover end-to-end market development. All services are delivered by a professional workforce, performing to 3 δ quality standards

 

Our Market and Value

Many companies leverage canned resources from research analysts and business databases.

And while business databases do provide a single place to get general information about a company, this information is rarely up-to-date and is usually publicly available.

Market research on the other hand is useful in understanding market trends when developing market strategy and positioning.  It has significantly less value in developing account specific revenue strategies. 

Opportunity intelligence fills this gap between research projections and general account information and provides unique focus on the customer "buy cycle".

Opportunity Intelligence includes the mining of opportunities to identify "hot prospects" and detailed analysis based on specific primary research (Micro Business Intelligence).