Impole News - Impole forms Tactical Marketing Consulting practice... ORSYP, ICG Commerce, Grainger Industrial Supply, Richardson, IBM, SPSS and Pegasystems join the ranks of forward looking companies applying account based sales enablement... Impole Signs marketing Alliance with Complectus... One third of the largest technology manufacturers in America leverage Impole... Sustainable pipelines as large as $350M have been created - from SME to global 500.... Fuel revenue growth with new deployments, expansion and competitive displacements... Programs for mid-markets, partner growth and strategic accounts have impact in weeks not quarters...

Opportunity Intelligence / Sales Enablement

Proven successful across a wide range of markets including IT datacenters, enterprise software, industrial, health / medical, telecom and distribution, Impole sales enablement services are tuned to each engagement.

- Identification of timely sales triggers / movement
- Vertical and horizontal account penetration
- Identification of key contacts willing to engage
- Equally effective from mid-markets to F100

Tactical Marketing Consulting

As experts in B2B sales enablement in complex sales environments, Impole also offers consulting services where independent third party engagement may provide appropriate perspective and validation.

- Win/Loss Analysis
- Launch of new products, services and markets
- Sales performance management / optimization
- ''Voice Of The Customer'', Customer Insight Analysis

:: B2B Sales Enablement

:: Impole vs. Integrated Marketing

:: Get Embedded Names Now

B2B sales has changed more in the last 5 years than the previous 50. The sales cycle has been transformed into a "buy cycle" with new rules.

Companies who quickly adapt to this fundamental shift are realizing great rewards - lower cost of sales, shorter sales cycles and higher profitability.

Because Impole process is independent of conventional demand generation techniques, we can typically produce meaningful results in a short 6 week pilot program.

Impole methodology can complement core branding initiatives, but this is not a prerequisite for success. "Opportunity intelligence" is changing how companies compete and win in B2B tech sales.

The best sales and marketing efforts are often sabotaged by using traditional databases and purchased lists.

Key to Impole success is starting with custom developed lists specific to the purpose... not the other way around. Take Impole for a test drive and accelerate your results.