Clearly success increases when messages are targeted to the right decision makers in well defined market segments - and touched over time with multiple methods.

This is why many marketers are frustrated with the limitations of rented, compiled and subscriber lists - and even their own internal lists.

The most common complaints are related to overuse, inaccuracy, gaps and inability to clearly target likely decision makers for message delivery.   Further, undeliverable rates commonly exceed 30% and the lists are typically for one-shot use providing little long term or lasting value.

Impole offers an alternative to improving your database marketing. Our custom lists are built to your requirements using primary research and provide a foundation for multiple touch campaigns over time (email, direct mail and telephone).

This approach provides alignment with customer buy cycles and increases conversion rates exponentially. One Impole client experienced over a 40X increase in prospect engagements with Impole (from under 1% to 40%).

Impole can develop custom lists for any industry, typically in 30 days or less. Examples of recent projects include:

Manufacturers (all sizes - 10M to 2B+)
Hospitals and health care providers
Insurance companies
Financial services - retail & corporate 
Life sciences - ERP, BI and compliance
Industrial - green upgrades
Local labor unions

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