Management
Eugene S. Lysak, Executive Chairman and Founder
Mr. Lysak founded Impole (MDI) in 1977. He is responsible for
corporate growth, business strategy, and methodology development.
Prior to founding Impole, Mr. Lysak spent over 14 years in
Engineering, Product Marketing and Global Marketing with several
leading European and U.S. Companies such as Racal Plc., Bell &
Howell, and Nashua Corporation. Mr. Lysak holds an MBA from Babson
College and a BS in Electronic Engineering from Northern Polytechnic
(London University). He is a member of The Conference Board's
Council on Innovation.
Patricia R. Lysak, CEO and President
In her more than twenty years at Impole Corporation (fka Marketing Decisions,
Inc.), a certified woman-owned business, Pat has developed successful long
term client relationships with such well-known companies as SAP, Avnet, Cognos,
IBM and Sun Microsystems. She has created and grown an organization that has a
clear and deep understanding of the B2B high technology sales process, honed by
hundreds of programs designed to accelerate client revenues for complex, high
value solutions.
Pat works personally with clients to understand their differentiators and
solutions in order to structure programs and processes that solve the client's
issues, whether it be messaging for a new product launch, deep account profiling
and mapping, competitive intelligence, win/loss analysis, channel recruitment or
other need.
Pat has been recognized several years in a row, starting in 2003, as the leader of
a top woman-led organization in Massachusetts. Prior to joining Impole, Pat was
International Marketing Director for Avery Dennison. She also worked over ten
years with the Gillette Company in a number of roles of increasing responsibility
in business development, operations planning and manufacturing management.
Pat is a graduate of Wells College in Aurora, New York and has substantially
completed coursework for her MBA at Babson College.
Heriberto (Eddie) Rivas, VP Operations
Mr. Rivas joined Impole in 1999. He is responsible for the execution
of client programs from inception to final results. Mr. Rivas has
held a number of positions at Impole prior to heading up operations,
ranging from applications development to customer relationship
management to service delivery and operations infrastructure. Mr.
Rivas has a BS in Chemical Engineering with a minor in Economics
from the Massachusetts Institute of Technology.
Michael Peppard, Sr. Director Information Technology
Mr. Peppard joined Impole in 2000 and has served as the Head of
Information Technology since his hire. Mr. Peppard has dual BA
degrees from Northeastern University in Information Technology and
Accounting, Magna Cum Laude. Mr. Peppard has 15 years
prior experience in technology consulting with clients including
several General Electric operating companies, The Cross Country
Group and privately held high volume call centers.
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