Management
Eugene S. Lysak, Executive Chairman and Founder
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Mr. Lysak founded Impole in the nascent years of business marketing. He is responsible for corporate growth, business strategy, and methodology development. Prior to founding Impole, Mr. Lysak spent over 14 years in various Engineering, Product Marketing and Global Marketing managerial positions with several leading European and U.S. Companies such as Racal Plc., Bell & Howell, and Nashua Corporation. At Nashua's Computer Products Division he built and managed Global OEM Sales Group. Mr. Lysak holds an MBA from Babson College and a BS in Electronic and Telecommunications Engineering from Northern Polytechnic (London University). He is a past member of The Conference Board's Council on Innovation. His hobbies include travel, business readership, all competitive sports and in his native country Poland he was a national level Team Handball player. He is married and his three grown children are all involved in marketing and consulting management.
Patricia R. Lysak, CEO and President
In her more than twenty years at Impole Corporation (fka Marketing Decisions,
Inc.), a certified woman-owned business, Pat has developed successful long
term client relationships with such well-known companies as SAP, Avnet, Cognos,
IBM and Sun Microsystems. She has created and grown an organization that has a
clear and deep understanding of the B2B high technology sales process, honed by
hundreds of programs designed to accelerate client revenues for complex, high
value solutions.
Pat works personally with clients to understand their differentiators and
solutions in order to structure programs and processes that solve the client's
issues, whether it be messaging for a new product launch, deep account profiling
and mapping, competitive intelligence, win/loss analysis, channel recruitment or
other need.
Pat has been recognized several years in a row, starting in 2003, as the leader of
a top woman-led organization in Massachusetts. Prior to joining Impole, Pat was
International Marketing Director for Avery Dennison. She also worked over ten
years with the Gillette Company in a number of roles of increasing responsibility
in business development, operations planning and manufacturing management.
Pat is a graduate of Wells College in Aurora, New York and has substantially
completed coursework for her MBA at Babson College.
Erik Schuchmann, Director of International Business Development (Consultant)
Erik Schuchmann serves as Impole's Director of International Business Development on a consulting basis. He is responsible for developing entries into new international accounts and matching clients to our tactical consulting services. Erik has over twelve years of experience in hardware and software development for Fortune 500 companies. Erik received a B.S. in Computer Engineering from the University of Illinois Champaign/Urbana and holds several computer hardware patents. Erik enjoys travel (both for work and pleasure), programming, and swimming long distances.
Michael Peppard, Sr. Director Information Technology
Mr. Peppard joined Impole in 2000 and has served as the Head of
Information Technology since his hire. Mr. Peppard has dual BA
degrees from Northeastern University in Information Technology and
Accounting, Magna Cum Laude. Mr. Peppard has 15 years
prior experience in technology consulting with clients including
several General Electric operating companies, The Cross Country
Group and privately held high volume call centers.
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