:: MBI Benefits

Micro-Business Intelligence provides several benefits to account, territory and market penetration:

Map the decision-making process to understand the business drivers as well as identify specific areas of need and decision makers

Accelerate the sales process with specific account knowledge – make the best use of precious face time

Track & nurture specific enterprise, mid-market or SMB / SME accounts

Implement reliable marketing strategies based on primary information and real-time data

Micro-Business Intelligence

Micro Business Intelligence (MBI) is primary account research gathered through executive probing around specific business drivers, pain points and compelling events to shorten the sales cycle.

Impole Corporation created MBI to bridge the gap between strategic marketing and account sales. We can help you penetrate new markets, launch new products and enjoy better advantage from your precious face time with clients and prospects.

Resultant B2B revenue gains are the aggregation of sales to individual accounts. Therefore, revenue growth is highly dependent upon the availability of timely and reliable market information on an account-by-account basis.

Impole focuses on capturing and monitoring relevant market dynamics derived from inspection of the "buy" cycle to put a sharp edge on intelligence that affects the growth of B2B revenue, today and in the future. Although each company's needs are unique, standardized methods can be utilized to provide a replicable, reliable, and yet economic source of intelligence.

Impole offers a wide array of programs including:

Account revenue risk profile - account scorecard
Decision making account maps
Win-Loss programs
Stay-Go programs
Competitive displacement
Customized programs
"Go-to-market" strategy and supporting consulting services

In specific B2B markets where Impole has extensive expertise, we also provide consulting services. The services are designed primarily to improve sales effectiveness and assist in formulating strategic market plans.

Through analysis of tactical input, clients can adjust the elected strategy, knowing both where it works to their advantage, and where it doesn't. This is the most sophisticated area and is subject to a high level of customization.