"40 years of driving measurable marketing and sales engines"

News 2009


Impole announces strategic marketing alliance with Complectus Consulting to assure that clients' gain utmost value from its primary account intelligence.

Waltham, MA and Atlanta, GA. October 9, 2009 - Complectus and Impole have signed a marketing agreement to provide their clients with more cohesive competitive advantage obtaining better customer relationships.

Complectus assesses companies' sales organization operations and resultant gaps in its sales process. Now, more than ever, the sales process needs to be mapped to the customer's buy-cycle and customized to their markets. Combining Complectus' expertise in the right sales process design and Impole's ability to describe enterprises' buy-cycles aligns company's sales coverage with either the prospect, or customer real needs.

Combining Complectus Consulting's sales resources planning with Impole's detailed enterprise intelligence delivers clear path to serve companies customers or prospects more productively and results in higher revenues at much lower costs.


About Complectus Consulting

The principal leader of Complectus Consulting is Claire Broome, a seasoned and highly successful sales leader with deep experience in new business development, start-up initiatives and enterprise solutions in high-tech global marketplaces. She is widely recognized for her hands-on expertise in sales planning, infrastructure development, process reengineering and organizational development.

Claire develops and implements successful, high-impact services and business models for a wide array of telecom solutions and services. She forms and motivates teams to achieve peak performance, ensure total client satisfaction, maintain peak quality service, and meet aggressive organizational objectives. She has a solid background in the negotiation and execution of multi-year, multi-million dollar contracts with top management, and extensive experience with P&L, budgeting, pricing structures and cost controls. Claire also has in-depth technical knowledge of global business strategies, needs analysis, program implementation and executive accountability in very competitive marketplaces.

For more information please see: www.complectusconsulting.com


RSA, the Security Division of EMC taking advantage of Obama's Stimulus Plan with Impole.

RSA, the Security Division of EMC targets healthcare providers

Waltham, MA. August 12, 2009 - RSA of Bedford, MA, a division of EMC of Hopkinton, MA has paired up with Impole and one of its integration partners to focus on helping healthcare providers meet their regulatory and governance requirements for HIPAA and the HITECH Act and to improve Health Information Technology Infrastructure. The need to secure patient personal and private information is becoming a core focus for healthcare organizations. Electronic health records [EHR] now must be accessible on a variety of platforms, including mobile devices, throughout the organization and protected at the same time.

Impole brings to bear both its strong industry knowledge gained for a number of programs over the years into healthcare organizations and its prior experience with RSA's solutions in other vertical markets. "We are very excited to leverage our expertise on such a timely issue, " stated Ms. Pat Lysak, Impole President and CEO. "RSA is also bringing to the partnership a leader in healthcare IT consulting and system integration in order to provide 'the full package' of resources to healthcare organizations in need."

RSA and its SI partner will apply the power of Impole's primary-research-based intelligence to support their efforts to find new opportunities to engage with healthcare providers and meet their IT infrastructure needs in new ways.


About RSA

RSA was purchased by EMC, the data storage company, in September, 2006 and now does business as RSA, the Security Division of EMC. They provide hardware and software solutions to protect, monitor and manage access to networks and enterprise applications. RSA offers Web access and digital certificate management software as well as development tools for creating encryption components.

For more information please see: www.rsa.com


Impole Corporation Receives 2009 Best of Waltham Award.

Washington D.C. June 8, 2009 - Impole Corporation has been selected for the 2009 Best of Waltham Award in the Marketing Consulting Services category by the U.S. Commerce Association (USCA).

The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.


About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

For more information please see: www.us-ca.org


Arrow Electronics ECS relies on Impole for channel partner support and database development in United States and Canada.

Waltham, MA. May 20, 2009 - Arrow Electronics Canada of Mississagua, Ontario in Canada approached Impole for help based upon a stellar referral from another Impole client, a large Canadian reseller for whom Impole has executed deep account penetration. Arrow Canada and Impole are pleased to have initiated a relationship that now provides Arrow Electronics with detailed account-based intelligence about the Canadian server and storage market that they never had before.

Arrow Electronics' Enterprise Computing Solutions [ECS] Division, headquartered in Melville, New York, has also engaged with Impole to apply the power of Impole's primary research based intelligence to support Arrow's channel partner network for hardware OEMs with innovative marketing programs that drive results. Once again, Impole is providing Arrow and its resellers with rich intelligence not acquirable any other way in order to accelerate penetration into prospect accounts. Using Impole, Arrow provides deep account information that helps them engage with new accounts and develop the traction to become a trusted partner.


About Arrow

Arrow Electronics, at almost $17 billion in annual revenues, is one of the world's largest distributors of electronic components and computer products, alongside rival Avnet. Arrow sells semiconductors, computer peripherals, passive components, and interconnect products from about 800 suppliers to more than 130,000 OEMs, contract manufacturers, and commercial customers worldwide. The company distributes products made by such manufacturers such as 3Com, CA, Fujitsu Microelectronics, Hewlett Packard, Hitachi, Intel, and Texas Instruments. Arrow also provides value-added services, such as component design, inventory management, and contract manufacturing. The company gets more than half of its sales outside the US.

For more information please see: www.arrow.com


smartShift Engages Impole to Conduct Opportunity Intelligence Campaign.

SAP code-conversion software vendor hires Impole to identify opportunities on behalf of its North American sales organization

Waltham, MA. January, 2009 - smartShift, a Mannheim, Germany-based software company specializing in tools to facilitate custom code conversion during SAP upgrades, has selected Impole Corporation, the leading provider of account-level sales intelligence services, to provide opportunity intelligence services in support of its North American sales and marketing efforts. The program will leverage Impole's extensive knowledge of the North American SAP ecosystem to identify entities demonstrating a strong propensity to consider adoption of smartShift's solutions.

Impole will leverage systematic primary and secondary research methods to identify and probe entities currently considering an upgrade of their SAP environments. The goal will be to identify those companies which might benefit from automation of the release/upgrade and ABAP code conversion processes. smartShift will leverage this market intelligence as a strategic tool in its ongoing sales and marketing efforts.

"We are always excited when we win a new client, but are particularly thrilled to be working with a company which offers such a compelling value proposition", stated James Thomas, Senior Vice President of Client Development for Impole. "Given the economic environment, any company weighing an SAP upgrade would be remiss in the extreme if it didn't consider the cost savings associated with automating the code conversion process."


About smartShift

smartShift is one of the leading international providers of solutions for the customer-specific, tool-based modernization of complex IT systems for medium and large enterprises. smartShift migrates IT systems into new environments, and increases their value--independent of their position within their current lifecycle or program basis. smartShift has offices in Mannheim and Munich, Germany, with international branches in Boston, USA and Hyderabad, India.

For more information please see: www.smartshiftgroup.com