"40 years of driving measurable marketing and sales engines"

News 2012


Impole Corporation recertified as a WBENC Woman Owned Business

Waltham, MA. October 15, 2012. Impole Corporation, a business specializing in account based sales and market intelligence, received national re-certification as a Woman's Business Enterprise by the Center for Women & Enterprise [CWE], a regional certifying partner of the Women's Business Enterprise National Council [WBENC].

WBENC's national standard of certification implemented by CWE is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.

By including women-owned businesses among their vendors, corporations and government agencies demonstrate their commitments to fostering diversity and the continued development on their supplier/vendor diversity programs.

About CWE

he Center for Women and Enterprise [CWE] is a non-profit organization founded in 1995 to empower women to become economically self-sufficient and prosperous through business and entrepreneurship. With offices in Boston and Worchester, MA and Providence, RI, CWE supports women’s business throughout New England through education, technical assistance, strong corporate-community relationships and access to capital and certification. Since its founding, CWE has helped over 28,000 entrepreneurs start and grow new businesses, helped create 37,000 new jobs in New England, and helped generate over $1 billion is wages. CWE is the New England Regional Partner Organization for WBENC, and has certified over 1,300 woman-owned businesses. www.cweonline.org


The Women's Business Enterprise National Council is the nation's largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC's certification as an integral part of their supplier diversity programs.


Impole Corporation selected by STAPLES for CWE-WBENC Corporate Mentor Program

Waltham, MA. September 21, 2012. At the annual CWE [Center for Women and Enterprise] event held today at Bentley University Impole was honored and excited to be selected by STAPLES to participate in the Corporate Mentor Program. STAPLES has been a long time supporter of WBENC [Women's Business Enterprise National Council] and diversity in the work place. Impole will benefit from direct access to STAPLES expert knowledge and power resources to help improve Impole's business strategies.

STAPLES' B2B marketing team will be working directly with Impole Corporation to mutually develop best practice marketing solutions and processes that help our clients drive more profitable and repeatable growth.


STAPLES is a worldwide leader in the office category. It sells office products, furniture, computers, and other supplies through some 2,300 Staples stores in the Americas, Europe, Asia, and Australia. In addition to its retail outlets, Staples sells office products via the Internet and through its catalog and direct sales operations. Staples also provides document management and copying services. After expanding in Europe, Staples is growing in Asia and South America.


Impole Corporation recognized as a top emerging business.

DiversityBusiness.com selects Impole Corporation as a ?Top Business? award recipient

Waltham, MA. January 27, 2012 - For the last 12 years, DiversityBusiness.com has looked comprehensively at and compiled annual lists of America's privately held companies to identify the leading entrepreneurs based upon a number of criteria. We are pleased to announce that this year Impole Corporation placed among the top 100 emerging businesses in the nation.

About DiversityBusiness.com

Study after study shows people prefer to do business with experienced and successful companies. Each year DiversityBusiness.com collects and compiles the "Top Business List" on a State and National basis. The data is used to determine the top businesses and the most successful entrepreneurs across the United States. Making the list provides significant media exposure and puts Impole Corporation's name in front of Fortune 500 companies, Government Agencies and College/Universities looking to do business with Women, Diversity and Small businesses.

For more information please see: www.diversitybusiness.com


OptumHealth Physical Health, leverages Impole expertise for developing sales intelligence among healthcare organizations.

Waltham, MA. January 18, 2012 - OptumHealth Physical Health. Golden Valley, MN, a subsidiary of UnitedHealth Group, engaged Impole to develop sales intelligence and produce sales enablement for its portfolio of evidence based healthcare and medical solutions which deliver cost savings and increased patients' well-being.

This engagement follows the success of previous engagements with Impole through which OptumHealth Physical Health quadrupled its sales dialogs in the conservative medical and healthcare markets as well as significantly shortened its sales cycle and improved identification of the best prospects.

"Our success would not have happened if both parties had not worked synergistically and merged their best practice methodologies." said Patricia R. Lysak, President and CEO of Impole.

The response from OptumHealth's sales team was at first cautious but became enthusiastic - Impole had delivered the information and enablement they needed and they wanted more. "We did our part but OptumHealth has superb solutions and incisive market research data which guided us. There is no better confirmation of success than that." concluded Ms. Lysak.


About OptumHealth

OptumHealth helps make health care more accessible, affordable and effective for employers, health plans, public sector entities and the nearly 60 million individuals they serve. Their products and services are easy to use, clinically viable, fiscally responsible and delivered by caring people who are dedicated to helping make a positive change in people's lives. Specifically, 0ptumHealth provides the information, tools and solutions that people use to help navigate the health care system. Their areas of expertise range from behavioral and clinical health support, online health coaching and counseling for complex medical conditions, to health savings accounts. They work with employers, payers, public sector entities and the people who use their products and services every day.

For more information please see: www.optumhealth.com