BT America utilizes Impole to accelerate growth in North America

BT America adds value in client accounts

Waltham, MA. August 15, 2008. BT America in New York, New York, a subsidiary of BT (formerly known as British Telecom), headquartered in London, England, has chosen Impole to expand BT's footprint in the United States and help propel their growth in North America. Last year alone, BT America grew by 18% and is targeting even greater success this year.

Impole is working together with both BT America's sales teams and the marketing team to provide new intelligence about the business drivers and initiatives not already known by BT in accounts where there is already an established BT presence. BT is directly leveraging this intelligence to more strategically and practically growth their customer relationships.

As part of Impole's 'best practices', it solicits feedback from the client's teams. One account manager reported, 'The data they [Impole] captured is the best that I have seen by any outside organization that BT has ever worked with.'

About BT

BT is a leading provider of networked IT and infrastructure services across the globe, employing more than 30,000 people and operating in 170 countries to serve more than 10,000 corporate customers globally including 75% of the Fortune 500 and more than half of the Fortune 1000. BT helps its clients establish flexible, agile, cost effective and secure collaboration infrastructures, delivered via global operations balanced with local implementation know-how.

About BT America

BT has had a presence in the Americas for almost 20 years. Today BT has more than 2,500 professionals and offices in a dozen key US cities serving over 1,000 corporate customers in the U.S. and Canada. More than half of BT's top 2,000 customers are headquartered in the US or are European companies with significant operations in the Americas.

About Impole

Founded in 1977, Impole Corporation is an acknowledged leader in the provision of field-derived (primary) tactical and strategic intelligence to enhance sales and marketing effectiveness for its clients. By integrating actionable intelligence into the front end of their sales and marketing processes, Impole's clients reduce sales overhead while dramatically shortening their sales cycles. Impole's services help sales and marketing teams devise the tactics which will allow them to successfully navigate the complex decision-making structures of small enterprises and major corporations alike.