Arrow Electronics ECS relies on Impole for channel partner support and database development in United States and Canada

Arrow targets enterprise accounts for growth

Waltham, MA. May 20, 2009. Arrow Electronics Canada of Mississagua, Ontario in Canada approached Impole for help based upon a stellar referral from another Impole client, a large Canadian reseller for whom Impole has executed deep account penetration. Arrow Canada and Impole are pleased to have initiated a relationship that now provides Arrow Electronics with detailed account-based intelligence about the Canadian server and storage market that they never had before.

Arrow Electronics' Enterprise Computing Solutions [ECS] Division, headquartered in Melville, New York, has also engaged with Impole to apply the power of Impole's primary research based intelligence to support Arrow's channel partner network for hardware OEMs with innovative marketing programs that drive results. Once again, Impole is providing Arrow and its resellers with rich intelligence not acquirable any other way in order to accelerate penetration into prospect accounts. Using Impole, Arrow provides deep account information that helps them engage with new accounts and develop the traction to become a trusted partner.

About Arrow

Arrow Electronics, at almost $17 billion in annual revenues, is one of the world's largest distributors of electronic components and computer products, alongside rival Avnet. Arrow sells semiconductors, computer peripherals, passive components, and interconnect products from about 800 suppliers to more than 130,000 OEMs, contract manufacturers, and commercial customers worldwide. The company distributes products made by such manufacturers such as 3Com, CA, Fujitsu Microelectronics, Hewlett Packard, Hitachi, Intel, and Texas Instruments. Arrow also provides value-added services, such as component design, inventory management, and contract manufacturing. The company gets more than half of its sales outside the US.

About Impole

Founded in 1977, Impole Corporation is an acknowledged leader in the provision of field-derived (primary) tactical and strategic intelligence to enhance sales and marketing effectiveness for its clients. By integrating actionable intelligence into the front end of their sales and marketing processes, Impole's clients reduce sales overhead while dramatically shortening their sales cycles. Impole's services help sales and marketing teams devise the tactics which will allow them to successfully navigate the complex decision-making structures of small enterprises and major corporations alike.