Avanade Taps Impole to Execute Global Intelligence Campaign

Joint venture between Microsoft and Accenture selects Impole to identify competitive displacement opportunities on three continents.

Waltham, MA - October 30, 2008 - Avanade, a global IT consultancy specializing in solutions based upon the Microsoft platform, has selected Impole Corporation, the leading provider of account-level sales intelligence services, to execute a global account intelligence campaign in support of its ongoing sales and marketing efforts. The program will target global accounts on three continents in support of key Avanade solution offerings.

Impole is long standing supplier of tactical sales development services to Avanade

Impole will leverage systematic primary and secondary research methods to identify and probe global corporations using a specific vendor's software products. The goal will also include determination of business drivers and market trends shaping software-related initiatives across several strategic industries. Avanade will leverage this intelligence as a accelerating tool in its ongoing sales and marketing efforts.

"We are excited to enter this newest phase of our longstanding relationship with Avanade" stated James Thomas, Senior Vice President of Client Development for Impole. "Avanade has recognized the importance of continuously improving its knowledge of the markets it serves and their ever-evolving needs."

About Avanade

Avanade is a global IT consultancy dedicated to using the Microsoft platform to help enterprises achieve profitable growth. Through proven solutions that extend Microsoft technologies, Avanade helps enterprises increase revenue, reduce costs and reinvest in innovation to gain competitive advantage. Avanade consultants deliver value according to each customer's requirements, timeline and budget by combining insight, innovation and the talent of our global workforce. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture and Microsoft Corporation. Additional information can be found at www.avanade.com.

About Impole

Founded in 1977, Impole Corporation is an acknowledged leader in the provision of field-derived (primary) tactical and strategic intelligence to enhance sales and marketing effectiveness for its clients. By integrating actionable intelligence into the front end of their sales and marketing processes, Impole's clients reduce sales overhead while dramatically shortening their sales cycles. Impole's services help sales and marketing teams devise tactics which allow them to successfully navigate the complex decision-making structures of small and large enterprises, alike.