Cognos Expands Market Intelligence Relationship with Impole

Leading Business Intelligence vendor extends relationship with Impole via targeted market intelligence campaigns in North America and Europe

Waltham, MA - July 22, 2008 - Cognos Inc, the world leader in business intelligence and performance management solutions, and Impole Corporation, the leading provider of account-level market intelligence services, have extended their relationship via a number of innovative market intelligence campaigns. The programs support sales and marketing efforts within key Cognos accounts and prospects in the US, Canada, and Europe.

In the campaigns, Impole continues to leverage its multi-layer account intelligence services to probe large corporations regarding their business intelligence, financial reporting, and performance management needs. The goal is to identify not only 'right-fit' sales opportunities, but also the business drivers and market trends shaping BI-related initiatives across key accounts in specific geographical regions. Cognos will then use this intelligence as a strategic tool in its ongoing sales and marketing efforts.

'Impole is always excited to have the opportunity to work with a company of Cognos' caliber,' stated James Thomas, Senior Vice President of Client Development for Impole, continuing, 'The fact that Cognos has chosen to have Impole probe such strategic accounts is all the more flattering.'

About Cognos, Inc

Cognos, an IBM company, is the world leader in business intelligence (BI) and performance management solutions. Cognos provides world-class enterprise BI, planning and consolidation software and services to help companies plan, understand and manage financial and operational performance. Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give its customers a complete performance solution. It provides an open and adaptive solution that leverages an organization's ERP, packaged applications, and database investments.

About Impole

Founded in 1977, Impole Corporation is an acknowledged leader in the provision of field-derived (primary) tactical and strategic intelligence to enhance sales and marketing effectiveness for its clients. By integrating actionable intelligence into the front end of their sales and marketing processes, Impole's clients reduce sales overhead while dramatically shortening their sales cycles. Impole's services help sales and marketing teams devise the tactics which will allow them to successfully navigate the complex decision-making structures of small enterprises and major corporations alike.