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Cognos, the Leading BI Vendor to Leverage Impole MBI

Company to leverage Micro Business Intelligence for customer alignment

Waltham, MA - February 12, 2007 - Cognos Corporation, the leader in business intelligence and performance management applications, has selected Impole to conduct extensive interviews, primary research and analysis into global target accounts to help assure Cognos long term alignment with key customer requirements.

Impole will create comprehensive reports for many of the largest Cognos customers and prospects, providing an independent assessment of emerging trends, business drivers and initiatives across several strategic industries.  Cognos will leverage this real-time information for internal and account planning purposes, and to assure continuous improvement toward emerging customer and market requirements.

"As a leader in the Business Intelligence market, Cognos knows first hand the value of real time information to understand the current health of your  business and to stay one step ahead of disruptive change," said Eric Kraieski, Sr. Vice President of Impole.  Kraieski continued, "We are delighted that Cognos continues to use Impole services to better understand specific customer needs and market nuances which are not available from traditional sources and generic secondary research."

About Cognos

Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? – and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at www.cognos.com.

About Impole

Impole Corporation is the acknowledged leader in the provision of field derived (primary) tactical and strategic intelligence in the high technology and other market sectors in order to enhance sales and marketing effectiveness for its clients. By integrating Impole actionable intelligence into the front end of their sales and marketing processes, Impole clients reduce sales overhead while shortening sales cycles. Impole services help marketing and sales executives devise tactics for succeeding in the complex decision processes impacting the purchase of all sizes enterprise products and solutions.

Press Contact

For further information,
please contact:

Patricia R. Lysak, President plysak@impole.com
+1 781 890 9522 x 1127