Dataupia Leverages Impole to Create Visibility and Demand

Data warehouse startup expands market coverage & opportunity intelligence

Waltham, MA - September 5, 2007 - Dataupia has selected Impole Corporation, the leading provider of revenue acceleration services for B2B markets, to support the launch and growth of a next generation data warehouse solution.

The Dataupia Satori Server integrates server, storage, and optimization software to deliver a scalable, affordable appliance. It is the industry’s first and only data warehouse appliance designed specifically for database and application transparency. With Dataupia, organizations can expand their data retrieval capabilities to unlock the knowledge and power contained in detailed, atomic level data.

To leverage this market advantage, Dataupia has turned to Impole Corporation to integrate with their branding and demand generation initiatives.   By leveraging extensive market knowledge and experience in revenue expansion and acceleration, Impole provides a dedicated team of professionals to help Dataupia enlarge its sales pipeline and extend the capabilities of their sales team.   With this agreement, Dataupia is able to immediately expand sales presence without additional overhead, ramp up delays and capital expenditures.

About Dataupia

Dataupia brings a strong record of industry leadership to addressing the growing gap between the massive volumes of stored data and the portion that a business can use to its benefit. By architecting specialized software and industry-standard hardware into a highly cost-effective and intelligent appliance, Dataupia's solution will amplify an organization's existing information systems to provide deeper access into their data universe and more comprehensive business insight. Founded in 2005, Dataupia is backed by Polaris Venture Partners and Valhalla Partners. Learn more at www.dataupia.com.

About Impole

Impole Corporation is the acknowledged leader in the provision of field derived (primary) tactical and strategic intelligence in the high technology and other market sectors in order to enhance sales and marketing effectiveness for its clients. By integrating Impole actionable intelligence into the front end of their sales and marketing processes, Impole clients reduce sales overhead while shortening sales cycles. Impole services help marketing and sales executives devise tactics for succeeding in the complex decision processes impacting the purchase of all sizes enterprise products and solutions.