Instron Selects Impole for Compliance Refresh Initiative

Materials testing leader re-engages with 43% of qualified accounts

Waltham, MA - December 10, 2007 - Instron, a leading maker of material testing instruments, wanted to reactivate past calibration service customers whose certification to meet the ISO and ATSM standard has expired. Instron has a state of the art calibration laboratory which offers a broad range of services helping companies meet primary and secondary national and international standards. Instron, alone among its competitors, provides a suite of maintenance and repair services.

After extensive research, Instron selected Impole for its process expertise and ability to easily grasp their technology to reach into the past customer base and communicate its benefits to customers on the business level. Instron also needed to refresh their data on the past customers. Impole's fast turn-around met both of the program goals and filled Instron's sales pipeline with prospects wanting to renew their relationship and service.

Upon program completion, the net opportunity rate was astounding with 43% of viable candidates re-engaging, illustrating both the strength and timing of the Instron offer and Impole's process capability to meet revenue growth goals.

About Instron

Instron is a key division of ITW (a $14B supplier of industrial products and services headquartered in Glenville, Illinois).  Instron's calibration services are part of a Suite of EXTRA services that include maintenance and repair, hardware and software support, calibration services, life cycle management and consulting; all with web, telephone and on-site support. Its force, temperature, strain and alignment verification and measuring procedures provide assurance that test data is valid and processes are properly controlled and meet ISO/IEC 17025 standards. For further information please visit www.instron.com

About Impole

Impole Corporation is the acknowledged leader in the provision of field derived (primary) tactical and strategic intelligence in the high technology and other market sectors in order to enhance sales and marketing effectiveness for its clients. By integrating Impole actionable intelligence into the front end of their sales and marketing processes, Impole clients reduce sales overhead while shortening sales cycles. Impole services help marketing and sales executives devise tactics for succeeding in the complex decision processes impacting the purchase of all sizes enterprise products and solutions.