Pegasystems Inc. leverages Impole expertise for complex account mapping

Waltham, MA. January 15, 2010. - PegaSystems Inc. headquartered in Cambridge, MA, engaged Impole to develop maps and specific embedded content on some of the largest and most complex organizations in the world. They needed the intelligence fast in order to meet an aggressive time table driven by the sales team. Pegasystems chose Impole for the task because they knew we could penetrate these massive organizations and drill into the areas of interest to PegaSystems.

PegaSystems and Impole conducted a "burn-in" to test and validate the best practices process. The response from PegaSystems' sales team was overwhelmingly enthusiastic - Impole had delivered the information they wanted and needed to win. There is no better confirmation of success than that.

About PegaSystems

Pegasystems, the leader in Business Process Management, provides software to drive revenue growth, productivity and agility for the world's most sophisticated organizations. Customers use Pegasystems award-winning SmartBPM suite to improve customer service, reach new markets and boost operational effectiveness. For more information on Pegasystems please visit www.pega.com

About Impole Corporation

Founded in 1977, Impole Corporation is an acknowledged leader in the provision of field-derived (primary) tactical and strategic intelligence to enhance sales and marketing effectiveness for its clients. By integrating actionable account intelligence into the front end of their sales and marketing processes, Impole's clients reduce sales overhead while dramatically shortening their sales cycles. Impole's services help sales and marketing teams devise tactics which allow them to successfully navigate the complex decision-making structures of even the most complex enterprises.