RSA Turns to Impole for Strategic Market Validation

Deep primary research and validation in Financial Services accounts regarding an information centric approach to enterprise-wide security

Waltham, MA - November 16, 2007 - Impole recently completed a second phase of strategic research, analysis and market validation for RSA, The Security Division of EMC. 

Core to this effort, Impole interviewed dozens of senior executives including CIOs, CSOs (chief security officer), CISO (chief information security officer) and many others at major banking and finance companies in North America and Europe. The purpose of this research was to define the business drivers that are forcing financial institutions to take a consolidated view of "information risk management". 

Higher level analysis centered around business expansion, consumer confidence, business continuity and regulatory compliance and how this maps to specific enabling technologies provided by RSA.  Impole also investigated how these institutions are operating and making decisions with respect to security across 4 areas - physical, network, information and application security.

The analysis, observations and recommendations provided by Impole are being leveraged to prioritize strategic and tactical initiatives related to the holistic, Information Risk Management market expansion by RSA.  This research is allowing RSA to better align with those leading customers who are proactively addressing risk management on an enterprise-wide basis.

About RSA, The Security Division of EMC

RSA is the premier provider of security solutions for business acceleration. As the chosen security partner of more than 90 percent of the Fortune 500, RSA helps the world's leading organizations succeed by solving their most complex and sensitive security challenges. In September 2006, after over 20 years providing leadership to the security industry, RSA Security joined forces with EMC Corporation and Network Intelligence to form the Security Division of EMC. Driving this merger is the recognition that customer needs have changed, and traditional approaches to information security are no longer sufficient. Increasingly, what should be your most important company asset - information - is your greatest liability.

In response, RSA is ushering in a new information-centric approach to security that will empower leading companies worldwide to address these challenges and move ahead with the confidence to compete and win in today's marketplace. Fueling our mission is the passionate belief that security should be about lifting business limitations, not imposing them. www.rsa.com

About Impole

Impole Corporation is the acknowledged leader in the provision of field derived (primary) tactical and strategic intelligence in the high technology and other market sectors in order to enhance sales and marketing effectiveness for its clients. By integrating Impole actionable intelligence into the front end of their sales and marketing processes, Impole clients reduce sales overhead while shortening sales cycles. Impole services help marketing and sales executives devise tactics for succeeding in the complex decision processes impacting the purchase of all sizes enterprise products and solutions.