smartShift Engages Impole to Conduct Opportunity Intelligence Campaign

SAP code-conversion software vendor hires Impole to identify opportunities on behalf of its North American sales organization

Waltham, MA - January, 2009 - smartShift, a Mannheim, Germany-based software company specializing in tools to facilitate custom code conversion during SAP upgrades, has selected Impole Corporation, the leading provider of account-level sales intelligence services, to provide opportunity intelligence services in support of its North American sales and marketing efforts. The program will leverage Impole's extensive knowledge of the North American SAP ecosystem to identify entities demonstrating a strong propensity to consider adoption of smartShift's solutions.

Impole will leverage systematic primary and secondary research methods to identify and probe entities currently considering an upgrade of their SAP environments. The goal will be to identify those companies which might benefit from automation of the release/upgrade and ABAP code conversion processes. smartShift will leverage this market intelligence as a strategic tool in its ongoing sales and marketing efforts.

"We are always excited when we win a new client, but are particularly thrilled to be working with a company which offers such a compelling value proposition", stated James Thomas, Senior Vice President of Client Development for Impole. "Given the economic environment, any company weighing an SAP upgrade would be remiss in the extreme if it didn't consider the cost savings associated with automating the code conversion process."

About smartShift

smartShift is one of the leading international providers of solutions for the customer-specific, tool-based modernization of complex IT systems for medium and large enterprises. smartShift migrates IT systems into new environments, and increases their value--independent of their position within their current lifecycle or program basis. smartShift has offices in Mannheim and Munich, Germany, with international branches in Boston, USA and Hyderabad, India.

About Impole

Founded in 1977, Impole Corporation is an acknowledged leader in the provision of field-derived (primary) tactical and strategic intelligence to enhance sales and marketing effectiveness for its clients. By integrating actionable intelligence into the front end of their sales and marketing processes, Impole's clients reduce sales overhead while dramatically shortening their sales cycles. Impole's services help sales and marketing teams devise the tactics which will allow them to successfully navigate the complex decision-making structures of small enterprises and major corporations alike.