Impole forms Tactical Marketing Consulting Practice leveraging its account intelligence and sales enablement expertise

Waltham, MA. August 1, 2010 -- Impole Corporation announced the formation of a Tactical Marketing Consulting Practice which will be managed by Eugene S. Lysak, Executive Chairman and Founder.

Impole formed the practice because it has amassed a tremendous know-how by performing hundreds of programs and campaigns that have identified billions of dollars of revenues for its clients. More importantly Impole has always adjusted their methodology to new marketing trends to always provide the highest return on investment for clients.

"We formed the practice because throughout our 30 years of operations, we have encountered many new business development programs which were well planned, even superbly, and then struggled or failed to deliver the expected results because of a faulty tactic or choice of the executing team," said Mr. Lysak. "As with our standard services, we will concentrate on providing tactical advice in marketing complex solutions for the medium and large enterprise space," added Lysak.

The practice will initially concentrate on Impole's anchor clients so not to lower the quality of Impole's advice by overtaxing existing practice resources. Impole will continue to seek new business, mainly in emerging complex markets such as cloud computing, Green IT, social software, environmental sustainability and others. "We also want to supplement our clients' inside resources and be viewed by them as reliable soldiers in their difficult battle for new revenue, especially now in this waver economy. Limited scale is dictated by a shortage of talent in this field, even at the largest enterprises, as it is viewed as somewhat of a mundane and limited advancement by new workforce entrants."

About Impole Corporation

Founded in 1977, Impole Corporation is an acknowledged leader in the provision of field-derived (primary) tactical and strategic intelligence to enhance sales and marketing effectiveness for its clients. By integrating actionable account intelligence into the front-end of their sales and marketing processes, Impole's clients reduce sales overhead while dramatically shortening their sales cycles. Although, Impole operates in the Americas and EMEA, the consulting practice will initially be limited to English-speaking countries. Impole's clients include some of the largest global companies. For further information please visit Impole's website www.impole.com.