SAP Labs LLC Provides Access to Highly Successful SDN and BPX Communities through Partnership with Impole

Access to 500,000 monthly visitors and over 250,000 opt-in email recipients

Waltham, MA - May 3, 2007 - SAP Labs LLC, the technology arm of SAP AG, has launched a new initiative to promote the highly successful user communities SDN and BPX.  Through a partnership with Impole, hardware, software and services companies alike may now take advantage of the highly visible SDN and BPX portals for sponsored branding and customer awareness campaigns. 

"This is a natural extension to 12 year partnership with SAP," said Eugene Lysak, executive chairman of Impole. Lysak continued, "Enterprise technology deployments are highly collaborative with many hidden influencers and decision points. Participation in the SDN / BPX portals provides visibility to over 500,000 relevant visitors per month and provides an excellent promotional value to our clients."

The program provides for a sponsored presence on the SDN portal including a home page banner which can be synchronized with key complementary marketing initiatives by the sponsor. This branded presence is simultaneously promoted to the SDN community through a companion biweekly newsletter with over 250,000 opt-in subscribers and complemented by an online vendor briefings searchable within SDN and from external search engines such as Yahoo and Google.

SDN and BPX Community membership is free through online registration (https://www.sdn.sap.com/irj/sdn/register). Companies interested in SDN / BPX sponsorship may contact Impole directly at 800.423.4963 for more information.

About SAP Labs, LLC

SAP Labs LLC in Palo Alto California is the technology arm of the German ERP Software Giant SAP AG. SAP Labs is charged with development of next generation of technology powering all SAP applications. SAP NetWeaver unifies integration technologies into a single platform and is pre integrated with business applications, reducing the need for custom integration. The platform is based on industry standards and can be extended with commonly used development tools such as Java 2 Platform, Enterprise Edition (J2EE); Microsoft .NET; and IBM WebSphere. For detailed information please see www.sap.com.

About SAP Developer Network

SDN is an active online community where ABAP, Java, .NET, and other cutting-edge technologies converge to form a resource and collaboration channel for SAP developers, consultants, integrators, and system administrators. SDN hosts a technical library, expert blogs, exclusive downloads and code samples, an extensive eLearning catalog, and active, moderated discussion forums.

About Business Process Expert Community (BPX)

BPX Community provides resources to help business process experts drive real-time business process innovation. These include a rich combination of industry business process and services content and information on composition software tools from a proven business process platform, surrounded by a vibrant community of experts sharing knowledge and ideas.

About Impole

Impole Corporation is the acknowledged leader in the provision of field derived (primary) tactical and strategic intelligence in the high technology and other market sectors in order to enhance sales and marketing effectiveness for its clients. By integrating Impole actionable intelligence into the front end of their sales and marketing processes, Impole clients reduce sales overhead while shortening sales cycles. Impole services help marketing and sales executives devise tactics for succeeding in the complex decision processes impacting the purchase of all sizes enterprise products and solutions.