"40 years of driving measurable marketing and sales engines"

Revenue Stream Development


The purpose of Impole's Revenue Stream Development suite of services is to arm sales teams with the right intelligence about their prospects' "buy" intentions and timeframe. As a result, deeper knowledge of account(s) dynamics produces high quality opportunities and agile sales planning, thus improving win rate.

Our services are organized as a suite of value adding levels which describe market (account) landscape and the best routes for a sales approach. As each succeeding level adds more value, it also becomes more complex and requires deeper "know-how".

The output from each level can be implemented on a standalone basis or as a component of a higher value packaged program.


Our Suite of Services is comprised of the following Levels:


Level 1
• Custom Lists Builds and/or Management

Level 2
• Account Mapping

Level 3
• Single Solution Sales Enabled Lead Generation

Level 4
• Multi-Solution Sales Opportunity Development

Level 5
• Sustainable Sales Pipeline Management

Applications of each level are multiple and only limited by one's creativity.

Following is a sampling of specific applications:
  • Seminar Attendee Recruitment and Management
  • Simple and Complex Surveys
  • Field Marketing Programs - Baseline Account Needs
  • Market Segmentation - Sales Campaigns Planning
  • Large (Global) Account Profiles with Strategic Maps
  • Multi-Solution Partner and Alliance Sales Programs
  • Pre-RFP Landscape Dossiers
  • Micro or Mini Sales Pipeline Build-ups and Management

To learn more about our revenue stream development services please click here.

Client Testimonials

The thanks and heavy lifting goes to you and your team. I know you put forth your best work and talent to make this happen, embracing the goal as if it were yours and teaming with us for PURE success. We could absolutely not have asked for more dedication, passion, and excellence in execution. A pleasure and a privilege to know and work with your team. Many many thanks!
Vice President at SAP

We have successfully used Impole a number of times to penetrate accounts on behalf of partner solutions where we were not able to develop traction ourselves.
Marketing at RSA Security Division of EMC