"40 years of driving measurable marketing and sales engines"

Tactical Go-To-Market Programs and Consulting


Successful Business to Business campaign execution requires well thought out "go-to-market" methodology and infrastructure.

In such complex markets it is imperative to apply best practice methodology because revenue development is lengthy and subject to many modifications prior to deal consummation. Developing and accelerating revenue flow requires agility not found in today's prevailing demand generation methods for business-to-business markets. That's where Impole comes in.

Impole excels at accelerating revenue flow. We do it through providing evidence-based go-to-market building blocks (tactics); a blend of thousands of hours of primary field work and secondary research that produces directly applicable marketing tactics (methods).

The mission of our go-to-market practice is to provide our clients with reliable methods so they can deploy them to navigate best routes for productive sales dialogs. Ultimately, we want to keep our client's brand on the right prospects' radar until they are ready to engage.


Market Intelligence and Account Segmentation:

  • Market Segmentation according to its Competitive Landscape
  • Account Profiling - Strategic Maps integrating Account Data Points with our Field Information
  • Building Support Ecosystems to optimize go-to-market execution efficiency

Competitive Landscape - Sales Sustainability - Customer Loyalty:

  • Win/Loss Programs
  • Pre-RFP landscape
  • Voice of the Customer

Sales Pipeline Optimization - Sales Enablement:

  • Practical advice on reorientation from Sales to Buy Cycle thrust
  • Pilot programs for new markets: such as Environmental Sustainability

Custom Assignments:

Our consulting services are provided as advice and/or execution and the deliverables can easily be integrated into your own go-to-market (sales) processes.

Working with you side-by-side, we can mutually develop customized and best practice (go-to-market) tactics that immensely benefit your marketing operations - from front-line sales teams to marketing strategists, and everywhere in between.


Contact us today about any challenging need you may have by clicking here.