Impole Services Overview

Impole offers a range of services that provide value and depth to our client's sales and marketing strategies. We help companies build opportunity pipelines, secure new revenue opportunities and improve overall market execution.

Recent reports of B2B sales practices indicates that companies overfund back-end sales and do not spend enough on obtaining front-end knowledge. Typically back-end sales cost is about 20 twenty times more than front-end expenditure in the SG&A measure.

Impole is an efficient provider of the value-added sales enablement tactics necessary to identify the right target accounts and produce the revenue stream at a faster rate.

Our objectives are to provide results-oriented services focused on a pipeline development process. We skillfully interview companies on your behalf looking for situations that meet your criteria to be identified as a prospect. Probability of success is assessed by key indicators that the account is fertile for your products and services.

The above diagram illustrates the value-added by Impole from transformation of an account from prospect to customer. The first two stages identify pipeline prospect accounts that meet threshold criteria established with you. In the subsequent stage we develop a deep account profile covering competitive environment, needs, initiatives and decision makers specific to your value proposition and suggest a "to market" approach for our clients to become seen as a trusted advisor. Because our profiling is business function benefit oriented, we research multiple business units and survey across functional areas including IT, finance, manufacturing, legal, sales, marketing and others as appropriate.

The result is that your account team is elevated from "vendor" to "trusted advisor" status and can focus on solution selling and brand building. Hence, reliable and timely heuristic micro-business intelligence enables you to accelerate the prospect decision process and secure the business at the most profitable terms.

Impole also provides custom services that propagate sales efficiency. For example, our win/loss analysis allows you to adjust your sales process through insight general trends, customer perceptions and common deal points. Our programs can address a variety of needs such as software licensing, compliance analysis, competitive displacements, partner ecosystems build-up and support and many more.